TCEB to en­gage with the Gov­ern­ment and pri­vate play­ers to re­cover from the flood dam­age be­fore the third quar­ter of 2012

Micetalk - - CONTENTS -

In or­der to en­sure a strong and speedy re­cov­ery from the re­cent flood dam­age that have im­pacted the coun­try’s MICE in­dus­try, the Gov­ern­ment of Thai­land is work­ing closely with the pri­vate sec­tor in im­ple­ment­ing a cleanup plan and aims to re­gain its in­ter­na­tional con­fi­dence through Thai­land Con­ven­tion and Ex­hi­bi­tion Bureau’s (TCEB) mar­ket pro­mo­tion cam­paign, ‘Be­lieve in Thai­land – Thai­land: Des­ti­na­tion of choices’. These mea­sures are ex­pected to see Thai­land back on track be­fore the third quar­ter of 2012. By that time the num­ber of global busi­ness trav­ellers to Thai­land is ex­pected to in­crease by ap­prox­i­mately 5 per cent to 7,50,000 vis­i­tors, with rev­enues of Euro 1.43 bil­lion and over 1,02,000 vis­i­tors from Europe are es­ti­mated to come to Thai­land

TCEB is work­ing closely with other gov­ern­ment agen­cies in the ‘Team Thai­land’ and also with the pri­vate sec­tor it­self to em­ploy re­me­dial mea­sures which will be im­ple­mented in three phases un­til March 2012. The short-term mea­sures will fo­cus on set­ting up a one-stop-cen­tre to as­sist MICE trav­ellers and fa­cil­i­tate pro­vi­sion of daily up­dates and fact-sheets to the in­dus­try and all the stake­hold­ers. In the sec­ond phase, TCEB will launch con­fi­dence-boost­ing ac­tiv­i­ties through the ‘Be­lieve in Thai­land’ mar­ket pro­mo­tion cam­paign. It will also in­vite na­tional lead­ers to join key events and is­sue state­ments per­son­ally or through a video mes­sage. It has also ar­ranged to in­ject ad­di­tional funds to pro­mote MICE events, en­hance mar­ket pro­mo­tion and give fi­nan­cial sup­port for events that have not been can­celled or post­poned.

As per the long term plans TCEB has pro­posed a ‘Re­cov­ery Plan’ to stim­u­late both the in­ter­na­tional and do­mes­tic MICE mar­ket. This in­cludes a pro­posal to give 300 per cent tax re­lief on MICE ex­pen­di­tures, pro­vide reg­u­lar up­dates on the progress of the in­dus­try’s re­cov­ery and co­op­er­a­tion with the Fed­er­a­tion of Thai In­dus­tries to pro­vide coun­selling and en­cour­age do­mes­tic tourism among those af­fected by the floods.

Akapol So­ra­suchart, Pres­i­dent, TCEB di­vulged the im­pact of the flood sit­u­a­tion on the MICE in­dus­try. Over­all, 24 MICE events have been af­fected, with the rev­enue losses es­ti­mated at Baht 3.32 bil­lion (Euro 79 mil­lion) and MICE vis­i­tors are down by over 2,50,000.

He how­ever also men­tioned that many sched­uled events such as, the Asia Pa­cific Golf Sum­mit 2011 held in Pat­taya from Oc­to­ber 31-Novem­ber 6, re­mained com­pletely un­af­fected. Also, it was con­firmed that the 2012 Ro­tary In­ter­na­tional Con­ven­tion with around 30,000 vis­i­tors will be held dur­ing May 6-9, 2012.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.