In­dia emerges as top source mar­ket for MICE in Thai­land

Micetalk - - CONTENTS -

As per the sta­tis­tics re­leased by the Depart­ment of Strate­gic Plan­ning, Thai­land Con­ven­tion and Ex­hi­bi­tion Bureau (TCEB), In­dia has emerged as the top source mar­ket for MICE that sup­plied 47,448 MICE vis­i­tors. China, Sin­ga­pore, Ja­pan and Malaysia oc­cu­pied the sec­ond, third, fourth and fifth places re­spec­tively.

TCEB has re­cently an­nounced a MICE pol­icy and 5-year roadmap projects to en­sure that global MICE trav­ellers to Thai­land in­creases by more than 75 per cent from 2012 to 2016, with rev­enues up by more than 87 per cent by the year 2016. Thai­land’s MICE in­dus­try is also pro­jected to play an in­creas­ingly im­por­tant role in the coun­try’s over­all econ­omy. Cur­rently, the MICE in­dus­try rep­re­sents only 9.13 per cent of the to­tal tourism rev­enues for 2011, but this share is ex­pected to rise to 18.35 per cent by 2016, with rev­enues of Baht 130.92 bil­lion.

TCEB have worked very closely with the pri­vate sec­tor, tourism and ho­tel in­dus­try, as well as the con­ven­tion and trade fair in­dus­try, to iden­tify the key con­straints to the sec­tor’s growth and how they may best tar­get their sup­port for pri­vate sec­tor de­vel­op­ment.

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