Reed Travel Ex­hi­bi­tions launches World Travel Mar­ket Latin Amer­ica

Micetalk - - CONTENTS -

On Novem­ber 27, 2011, Reed Travel Ex­hi­bi­tions (RTE), the lead­ing provider of events in the global travel and tourism in­dus­try an­nounced the launch of World Travel Mar­ket Latin Amer­ica, the first global event for this in­creas­ingly im­por­tant re­gion of travel and tourism.

The first World Travel Mar­ket Latin Amer­ica will take place in São Paulo in April 2013. RTE is work­ing with EMBRATUR, Brazil­ian tourist board over a hosted buy­ers pro­gramme for WTM Latin Amer­ica.

Richard Mor­ti­more, Man­ag­ing Di­rec­tor, RTE said that it will be the re­gion’s only global mar­ket­place to con­duct busi­ness, ne­go­ti­ate deals and sign the con­tracts which will see it grow into one of the most im­por­tant regions in the tourism in­dus­try.

WTM Latin Amer­ica will help the state of Rio de Janeiro, well known for its Leisure Tourism, to strengthen its MICE seg­ment. Con­gresses, in­cen­tives, con­ven­tions and cor­po­rate meet­ings, tech­ni­cal vis­its are seg­ments where the world ex­per­tise of RTE will cer­tainly make the dif­fer­ence. Fur­ther­more, WTM Latin Amer­ica is also backed by states fo­cussing on re­spon­si­ble travel. The state of Mato Grosso do Sul, lo­cated in the heart of Brazil, fo­cusses on en­vi­ron­ment friendly, small tours to its nat­u­ral re­sources of swamps, low­lands and rivers.

The ex­pe­ri­ence of RTE will put to­gether se­lected ex­hibitors and buy­ers that work within this con­cept and will add to the ac­tions that are deemed as pro­duc­tive al­ter­na­tives, fo­cussed on en­vi­ron­ment preser­va­tion and sus­tain­abil­ity.

The event is tar­get­ted at the boom­ing Brazil­ian and Latin Amer­i­can travel and tourism in­dus­try. Latin Amer­ica would have at­tracted 33,127,000 tourists (in­clud­ing those trav­el­ling be­tween coun­tries and into the re­gion) in 2011 with this num­ber ris­ing by 5.2 per cent a year to 55,191,000 in 2021, ac­cord­ing to the World Travel & Tourism Coun­cil.

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