Reed Travel Exhibitions launches World Travel Market Latin America

On November 27, 2011, Reed Travel Exhibitions (RTE), the leading provider of events in the global travel and tourism industry announced the launch of World Travel Market Latin America, the first global event for this increasingly important region of travel and tourism.

The first World Travel Market Latin America will take place in São Paulo in April 2013. RTE is working with EMBRATUR, Brazilian tourist board over a hosted buyers programme for WTM Latin America.

Richard Mortimore, Managing Director, RTE said that it will be the region’s only global marketplace to conduct business, negotiate deals and sign the contracts which will see it grow into one of the most important regions in the tourism industry.

WTM Latin America will help the state of Rio de Janeiro, well known for its Leisure Tourism, to strengthen its MICE segment. Congresses, incentives, conventions and corporate meetings, technical visits are segments where the world expertise of RTE will certainly make the difference. Furthermore, WTM Latin America is also backed by states focussing on responsible travel. The state of Mato Grosso do Sul, located in the heart of Brazil, focusses on environment friendly, small tours to its natural resources of swamps, lowlands and rivers.

The experience of RTE will put together selected exhibitors and buyers that work within this concept and will add to the actions that are deemed as productive alternatives, focussed on environment preservation and sustainability.

The event is targetted at the booming Brazilian and Latin American travel and tourism industry. Latin America would have attracted 33,127,000 tourists (including those travelling between countries and into the region) in 2011 with this number rising by 5.2 per cent a year to 55,191,000 in 2021, according to the World Travel & Tourism Council.