Mobile applications to promote business tourism in Serbia

Mobile applications are increasingly finding a place in the promotion of a destination and its venues. The Serbian Convention Bureau (SCB) recently introduced Serbia Meeting Planner’s Guide which would help the meeting planners to decide the potential venues. Its easy-to-use interface and browsing solution make things easy for the user. At the ICCA congress in Leipzig, Serbia was acknowledged as a leader in applying the latest in information technology for destination promotion.

Serbia destination mobile applications have been integrated in the SCB Facebook page and together with the mobile website, it represents a step forward in digital destination marketing.

According to the statistics released by ICCA recently, Serbia is the fastest growing meeting destination in Europe with the city of Belgrade at the forefront of MICE activities. The city ranks 28th among the Top 200 destinations MICE destinations in Europe and in 2010 hosted 33 international congresses. The marketing efforts of the SCB have resulted in the destination hosting 46 international events in 2010 from 11 events three years ago.