EIBTM 2011 delivered three days of powerful business

After three days of delivering powerful business opportunities and connections that broke all its previous records EIBTM 2011 concluded on December 1.

With 64,950 hosted buyer pre-scheduled appointments, pre-show expectations were way more than expected, leading the way to substantial business being conducted on the exhibition floor. “Globally, this industry is responsible for 1.7 million jobs and $106 billion of GDP. Our role is to provide a platform and an environment for the sector to meet and conduct business. Ultimately we believe we have achieved that and more and delivered value and profitable results for our customers,” commented Graeme Barnett, EIBTM Event Director.

Over 15,300 meetings industry professionals attended EIBTM over the three days including a total visitor and buyer attendance of 9,262 (last year’s audited numbers were 8,395), 10.3 per cent up on 2010, of which 3,904 were hosted buyers (last year’s audited numbers were 3,963 ) delivering a 9 per cent increase on hosted buyer attendance from 2010.

“Barcelona certainly delivered the show we were really hoping for this year and we couldn’t have had a better weather to lift the spirits for this industry. Despite the global economic turmoil, the quality and professionalism of those determined to do business and drive the industry forward, is testament to why this year’s event has been such a success,” said Barnett.