Prague Convention Bureau takes new initiatives at EIBTM 2011
Prague Convention Bureau (PCB) together with the Prague Tourist Board organised a press conference for the international media, where it introduced groundbreaking step of Prague marketing campaign for promoting itself as a MICE destination. For the first time the city of Prague will run a marketing campaign which will focus on attracting association, corporate and government events.
A marketing campaign for approximately Euro 3,45,000 is planned for next year that will include campaigns in print media, fam trips and press trips based on the key selling points of Prague, combining comfortable, accessible and outstanding congressional infrastructure at a reasonable cost.
At EIBTM, PCB launched a new marketing tool, ‘Meeting Planners´ Guide 2012’ official congress catalogue of Prague, which was published in collaboration with the PCB and C.O.T media publishing house. The catalogue is designed as an overview of significant congressional venues from the modern conference centres with upto-date technologies to the historical jewels in the city centre, related first-class services and Prague’s hotels and other amenities. This catalogue will be a great tool for meeting organisers who consider Prague for their next event in both hard and electronic versions, which everybody can download at the PCB website.
During the fair, PCB together with the Czech Convention Bureau organised a cocktail reception for buyers entitled ‘Applause for the Czech Republic’, a DJ, two beatbox and electric boogie performances that transformed the meeting planners into electro buggers. Part of the party was a traditional raffle with many fantastic prizes to win, such as a weekend stay in a 5-star hotel in Prague, dinner for two and tickets to the state opera, etc.