Mansion in the East

After a hiatus in 2008-09 due to the financial crisis the MICE segment in China is rapidly coming up from its infancy stage. Especially, with the 2010 Shanghai World Expo approaching the MICE industry is getting greater attention. MICEtalk takes a closer look at one of the leading hotels catering to the rising demand for MICE in Shanghai,

Standing proud and tall, the Fairmont Peace Hotel overlooks the Huangpu River and boasts a history that overshadows that of any other hotel in the far East. Placed in the social heart of Shanghai it has been the most desired venue for the country’s elite. The opulence and rich decor after its restoration has boosted up the travellers visiting the luxurious address from around the globe. A large segment of these discerning guests are from the MICE industry.

Evangeline Imperial from Fairmont Peace Hotel said, “MICE is a key and growing generator of hotel demand in Shanghai. International events favour Shanghai for its international exposure and access to state-of-the-art facilities. Since 1929, from when Fairmont Peace Hotel first opened it has always had a local and international clientele. Its rich history and legend drew much international interest when it re-opened in 2010 and this, coupled with Fairmont’s global footprint and reputation for fine hospitality attracts visitors from all over the world.”

Imperial further added, “The latest trends in the hotel industry in Shanghai and China - Hi-tech