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In this issue of MICEtalk we once again travel across the globe to let you see the blossoming MICE industry through our eyes. MICE planners are getting more innovative in the events they are planning and we went to Liverpool to find out how they entertained and created a platform for networking for a diverse coterie of buyers who came to participate in VisitBritain’s trademark MICE event. The venue is The Beatles Story and kudos to Liverpool for recreating the Beatles Mania within a few walls and bringing back memories for a generation of hysterical fans. It is definitely an events venue that will see more footfall in the near future. We went just a little further to visit the Baltic State of Estonia as it savours its ICCA recognition as one of the most promising meeting destinations in the world today. We definitely came away impressed! With more visitors comes more responsibility and we highlight here how Paris is committed to using more eco friendly modes of transport. An effort that should be imitated by more and more cities! Even as Europe continues to be a charmer for the Indian tourists, they are also looking down under. This gave us the reason to hop on a flight to visit the Australian city of Melbourne and also have a small tete-a-tete with the Chief Executive Officer, Lyn Lewis-Smith, Business Events Sydney, to see how the country in general is looking at India as a market for its inbound visitors. Indians, as we know are big spenders when it comes to experiences and this is definitely something the world knows, as we discovered. If boarding a flight is not your idea of a MICE offsite then catch up with the MICE offerings back home, in some of our pages. They are promising and could give their offshore counterparts a run for their money. Leonia Holistic Destination, Hyderabad, with its stand-alone convention centre LICEC, was awarded for its astuteness towards MICE recently and we decided to take a closer look to find out more. For domestic destination, we chose Madhya Pradesh this time. Referred to as the Heart of India, it has also captured the heart of the discerning MICE traveller with its venues and experiences. Also look out for our usual tidbits like news on the MICE industry and note down the dates of the upcoming MICE events. And for all those out there who are still at sea with phone apps, a small list of all that you should be getting smart about….
Dear Reader,