Heart of India
As the concept of MICE tourism is concretising in India, Madhya Pradesh Tourism (MPT) is swiftly gearing up to become one of India’s preferred MICE destinations. Madhya Pradesh is today one of the many Indian states that have recognised the potential of MICE tourism and is working towards creating the best of MICE infrastructure and facilities in the city, while taking care of overall tourism prospects.
Madhya Pradesh (MP) has been aptly labelled ‘Hindustan ka Dil’ (Heart of India), for it is not only the centre of the country but also encompasses all that India has to offer. Be it heritage or wildlife, leisure or adventure, MPT ensures an inimitable travel experience to all its travellers. Now, with the support of the government, Madhya Pradesh puts its best foot forward to match the requisite MICE standards that complement the tourism potential of the state.
“Madhya Pradesh is fast emerging as a MICE destination. With our well-equipped conference halls and well-trained staff, we cater to the requirements of our corporate clients. MPT gets a lot of bulk bookings for conferences, conventions, etc., and offers 10-15 per cent discount for these. We are also coming up with a convention hall in Bhopal. Our 3-star hotel in Bhopal, Palash Residency, is undergoing an expansion which will give a boost to our MICE business,” informs Pankaj Rag, Managing Director, MP Tourism & Secretary Tourism, Government of MP.
“MPT has its own transport fleet, bars and swimming pool at many places. We offer excellent service as expected in any branded business hotel,” adds Rag.
MPT basically gets inbound MICE business and through the travel marts on international platforms like WTM, ITB, MUBA, etc., it is trying to attract the international segment. However, their own state is the first choice among the corporates in MP.
Rag shares that in the last 3-4 years, MPT has carved a niche for itself for being the most MICEfriendly brand. It has received a tremendous response from the banking, insurance and multinational segments. “We offer a number of facilities,
so we are the preferred service providers. Indian Oil Corporation, BHEL, Aircel, and the Indian Institute of Forest Management are among our premium clientele,” he explains.
With the belief that an ideal business convention does not revolve around running headlong business sessions but also about creating bonds, widening network and inculcating team spirit, MPT suggests itineraries (available on http://mptourism.com/ web/pk/Tours_Itineraries.asp) which will enable the travellers to encapsulate the best experiences of Madhya Pradesh. “We try to mix pleasure with business. We present folk dances, arrange for bonfire nights and other activities on demand. In the wildlife properties, morning and evening park rounds may be offered,” he adds. So, do explore the ‘Heart of India’ for your next MICE event!