Key In­sights of first IMEX Amer­ica Ex­ec­u­tive Meet­ing

Micetalk - - FACTS -

IMEX Amer­ica re­cently an­nounced the key in­sights of its first IMEX Amer­ica ex­ec­u­tive Meet­ing, which was held in Las Ve­gas in Oc­to­ber 2011. The ex­ec­u­tive fo­rum aims to iden­tify fresh ideas, so­lu­tions and strate­gies for cor­po­rate meet­ings and events ex­ec­u­tives and the idea is to de­velop, im­ple­ment and mea­sure suc­cess­ful meet­ings and dis­cuss the long-term fu­ture of this in­dus­try.

The idea be­hind the fo­rum ba­si­cally was to fo­cus on the spe­cific queries for 2012 and beyond. Cap­tur­ing ROI and its power to build stake­holder sup­port was a press­ing and com­mon thread dis­cussed, sup­ported by a strong de­sire to find im­proved ways to mea­sure, pack­age, and demon­strate the pos­i­tive im­pact of events and strate­gic meet­ings man­age­ment pro­grammes. Other ar­eas of in­ter­est in­cluded: and un­der­tak­ing bet­ter train­ing and ex­pec­ta­tion man­age­ment with key stake­holder busi­ness groups - es­pe­cially fi­nance. Hav­ing more re­ports that show the true value of pro­fes­sional event plan­ners man­ag­ing con­tracts and meet­ings

area of great op­por­tu­nity and ex­cite­ment but also one that re­quires more struc­ture. Fi­nally, dur­ing the fo­rum dis­cus­sion, the role of tech­nol­ogy con­tin­ued to pro­voke strong de­bates, with vir­tual spa­ces, emerg­ing tech­nolo­gies, and speak­ers us­ing multimedia en­gage­ment dom­i­nat­ing the agenda. Ex­ec­u­tives are also closely watch­ing tech­nolo­gies such as Ra­dio strik­ing the right bal­ance be­tween tech­nol­ogy and ac­cess for younger vs. older event or meet­ing par­tic­i­pants.

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