Key Insights of first IMEX America Executive Meeting
IMEX America recently announced the key insights of its first IMEX America executive Meeting, which was held in Las Vegas in October 2011. The executive forum aims to identify fresh ideas, solutions and strategies for corporate meetings and events executives and the idea is to develop, implement and measure successful meetings and discuss the long-term future of this industry.
The idea behind the forum basically was to focus on the specific queries for 2012 and beyond. Capturing ROI and its power to build stakeholder support was a pressing and common thread discussed, supported by a strong desire to find improved ways to measure, package, and demonstrate the positive impact of events and strategic meetings management programmes. Other areas of interest included: and undertaking better training and expectation management with key stakeholder business groups - especially finance. Having more reports that show the true value of professional event planners managing contracts and meetings
area of great opportunity and excitement but also one that requires more structure. Finally, during the forum discussion, the role of technology continued to provoke strong debates, with virtual spaces, emerging technologies, and speakers using multimedia engagement dominating the agenda. Executives are also closely watching technologies such as Radio striking the right balance between technology and access for younger vs. older event or meeting participants.