AIME 2012

in Mel­bourne

Micetalk - - COVER STORY - Deepa Sethi

AIME 2012 was held at the Mel­bourne Con­ven­tion and Vis­i­tors Bureau (MCVB) in Mel­bourne, Aus­tralia. AIME cel­e­brated its 20 years of success this year. “Ev­ery year MCVB, along with their part­ner Reed Travel Ex­hi­bi­tions, strives to cre­ate an event that de­liv­ers on qual­ity and ex­cel­lence, and brings together some of the world’s premier busi­ness events sup­pli­ers,” said Karen Bolinger, CEO, Mel­bourne Con­ven­tion and Vis­i­tors Bureau.

Mel­bourne has earned the rep­u­ta­tion of be­ing a leader in knowl­edge and in­no­va­tion and con­tin­ues to ex­cel in the MICE fields of medicine, sci­ence, tech­nol­ogy, en­gi­neer­ing, fi­nance, re­search and de­vel­op­ment. Th­ese at­tributes and the state-of-the-art in­fras­truc­ture have seen the city ac­claimed as one of the world’s premier con­fer­ence des­ti­na­tions.

“The Vic­to­rian state govern­ment is a strong ad­vo­cate for the busi­ness events in­dus­try, fa­cil­i­tat­ing its growth by pro­vid­ing sup­port and recog­nis­ing the con­tri­bu­tion that con­fer­ences make to fur­ther­ing crit­i­cal re­search on a global scale,” says Ted Bail­lieu MLA, Premier of Vic­to­ria. Its rep­u­ta­tion for de­liv­er­ing suc­cess­ful busi­ness events is de­rived from the city’s out­stand­ing con­fer­ence fa­cil­i­ties, trans­port and ac­com­mo­da­tion op­tions, an un­ri­valled ma­jor events cal­en­dar, unique at­trac­tions and an im­pres­sive track record.

The AIME 2012 show was buzzing this year with more qual­ity buy­ers than in 2011, un­der­tak­ing presched­uled ap­point­ments with ex­hibitors. Around 779 ex­hibitors were present at the show and an im­pres­sive fig­ure of 3,384 vis­i­tors at­tended over the two days. From 27coun­tries, 500 hosted buy­ers at­tended the show, which was an in­crease of 16.5 per cent from last year.

“We are ex­tremely pleased with the feed­back we have re­ceived dur­ing and post-show and our re­freshed pro­gram pro­vided our vis­i­tors with more op­por­tu­ni­ties to net­work, con­duct busi­ness and be ed­u­cated,” said Sally de Swart, Direc­tor for AIME, Reed Travel Ex­hi­bi­tions.

The Mel­bourne Con­ven­tion and Exhibition Cen­tre (MCEC) is a world-class venue that caters for both na­tional and in­ter­na­tional busi­ness events, pub­lic and trade ex­hi­bi­tions, gala din­ners, con­certs and spe­cialised events. MCEC is Aus­tralia’s most ver­sa­tile fa­cil­ity fea­tur­ing 52 meet­ing rooms of var­i­ous sizes; a grand ban­quet room; a spec­tac­u­lar en­try level foyer; and a 5540 state-of-the-art ple­nary that can be di­vided into three self-con­tained, acous­ti­cally

sep­a­rate the­atres, of­fer­ing free Wi-Fi—the first cen­tre in Aus­tralia to pro­vide vis­i­tors with this tech­nol­ogy. In­ter­net cov­er­age ex­tends through­out the venue in­clud­ing meet­ing rooms, exhibition bays, the ple­nary and all other pub­lic spa­ces.

Sit­ting along­side and in­ter­nally linked to the con­ven­tion cen­tre is the exhibition cen­tre fea­tur­ing 30,000 square me­tres of pur­pose-built clearspan exhibition space, meet­ing rooms, a 466-seat au­di­to­rium and the Claren­don Room with spec­tac­u­lar views over the Yarra River.

As the first 6-Star Green Star rated con­ven­tion cen­tre in the world, the MCEC rep­re­sents world lead­er­ship in best prac­tice, in­no­va­tion and sus­tain­abil­ity and is rais­ing stan­dards to new heights in tech­nol­ogy, imag­i­na­tive cater­ing and ser­vice op­tions.

Easy ac­cess

MCEC is ac­ces­si­ble from ev­ery direc­tion by foot, car, train, bus or tram, and within walk­ing dis­tance or short ride on pub­lic trans­port. At the venue’s doorstep are walk­ing paths and foot­bridges, pro­vid­ing easy ac­cess to al­most ev­ery­thing that Mel­bourne city has to of­fer.

Other Ac­tiv­i­ties Dine in the Colo­nial Tram­car Restau­rant in Mel­bourne

Din­ing in Mel­bourne can be a fab­u­lous ex­pe­ri­ence aboard the his­tor­i­cal trams. Th­ese restaurant­s on wheels are the first trav­el­ling Tram­car restaurant­s in the world and en­sure a de­light­ful ap­proach to din­ing. To en­sure a smooth ride, sta­bi­liz­ers have been fit­ted so that not even a glass trem­bles as the trams glide along. The food it­self is pre­pared on the trams and a Maitre d’ over­sees the tra­di­tional sil­ver & white linen ser­vice. Through the one-way glass win­dows, din­ers can en­joy the pass­ing scenes of Mel­bourne.

Visit the Birth­place of cricket’s most fa­mous tro­phy, the ‘Ashes’ at Ru­pertswood Man­sion.

Cricket en­thu­si­asts sit gaz­ing here at the cricket bat kept safely with the sig­na­tures of the first Aus­tralian ‘Ashes’ team.

If you are a lover of her­itage ar­chi­tec­ture then Ru­pertswood Man­sion is some­thing you must ex­pe­ri­ence. It also caters for a large va­ri­ety of busi­ness meet­ings, con­fer­ences, ex­pos and prod­uct launches. Del­e­gates can make use of the nu­mer­ous break­out rooms dur­ing work­ing hours and re­tire to more in­ti­mate ar­eas for din­ner and re­lax­ation.

Meet Cham­pion horses at Liv­ing Leg­ends

Liv­ing Leg­ends brings cham­pion horses to the peo­ple. This his­toric home­stead has beau­ti­ful gar­dens and pic­turesque walk­ing, bik­ing and horserid­ing trails with abun­dant wildlife, which com­bine to make Liv­ing Leg­ends a per­fect des­ti­na­tion. Full cater­ing ser­vices, his­toric din­ing, meet­ing rooms and her­itage gar­dens make it the ideal lo­ca­tion for cor­po­rate func­tions, pro­mo­tions, sem­i­nars and work­shops. Guided tours of the horses with unique photo op­por­tu­ni­ties are of­fered with all events held here.

Top: A blow-up of the cover of the al­bum Sgt. Peppers Lonely Hearts Club Band Left: Re­liv­ing the hys­te­ria gen­er­ated by The Bea­tles

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