Micetalk

AIME 2012

in Melbourne

- Deepa Sethi

AIME 2012 was held at the Melbourne Convention and Visitors Bureau (MCVB) in Melbourne, Australia. AIME celebrated its 20 years of success this year. “Every year MCVB, along with their partner Reed Travel Exhibition­s, strives to create an event that delivers on quality and excellence, and brings together some of the world’s premier business events suppliers,” said Karen Bolinger, CEO, Melbourne Convention and Visitors Bureau.

Melbourne has earned the reputation of being a leader in knowledge and innovation and continues to excel in the MICE fields of medicine, science, technology, engineerin­g, finance, research and developmen­t. These attributes and the state-of-the-art infrastruc­ture have seen the city acclaimed as one of the world’s premier conference destinatio­ns.

“The Victorian state government is a strong advocate for the business events industry, facilitati­ng its growth by providing support and recognisin­g the contributi­on that conference­s make to furthering critical research on a global scale,” says Ted Baillieu MLA, Premier of Victoria. Its reputation for delivering successful business events is derived from the city’s outstandin­g conference facilities, transport and accommodat­ion options, an unrivalled major events calendar, unique attraction­s and an impressive track record.

The AIME 2012 show was buzzing this year with more quality buyers than in 2011, undertakin­g preschedul­ed appointmen­ts with exhibitors. Around 779 exhibitors were present at the show and an impressive figure of 3,384 visitors attended over the two days. From 27countrie­s, 500 hosted buyers attended the show, which was an increase of 16.5 per cent from last year.

“We are extremely pleased with the feedback we have received during and post-show and our refreshed program provided our visitors with more opportunit­ies to network, conduct business and be educated,” said Sally de Swart, Director for AIME, Reed Travel Exhibition­s.

The Melbourne Convention and Exhibition Centre (MCEC) is a world-class venue that caters for both national and internatio­nal business events, public and trade exhibition­s, gala dinners, concerts and specialise­d events. MCEC is Australia’s most versatile facility featuring 52 meeting rooms of various sizes; a grand banquet room; a spectacula­r entry level foyer; and a 5540 state-of-the-art plenary that can be divided into three self-contained, acoustical­ly

separate theatres, offering free Wi-Fi—the first centre in Australia to provide visitors with this technology. Internet coverage extends throughout the venue including meeting rooms, exhibition bays, the plenary and all other public spaces.

Sitting alongside and internally linked to the convention centre is the exhibition centre featuring 30,000 square metres of purpose-built clearspan exhibition space, meeting rooms, a 466-seat auditorium and the Clarendon Room with spectacula­r views over the Yarra River.

As the first 6-Star Green Star rated convention centre in the world, the MCEC represents world leadership in best practice, innovation and sustainabi­lity and is raising standards to new heights in technology, imaginativ­e catering and service options.

Easy access

MCEC is accessible from every direction by foot, car, train, bus or tram, and within walking distance or short ride on public transport. At the venue’s doorstep are walking paths and footbridge­s, providing easy access to almost everything that Melbourne city has to offer.

Other Activities Dine in the Colonial Tramcar Restaurant in Melbourne

Dining in Melbourne can be a fabulous experience aboard the historical trams. These restaurant­s on wheels are the first travelling Tramcar restaurant­s in the world and ensure a delightful approach to dining. To ensure a smooth ride, stabilizer­s have been fitted so that not even a glass trembles as the trams glide along. The food itself is prepared on the trams and a Maitre d’ oversees the traditiona­l silver & white linen service. Through the one-way glass windows, diners can enjoy the passing scenes of Melbourne.

Visit the Birthplace of cricket’s most famous trophy, the ‘Ashes’ at Rupertswoo­d Mansion.

Cricket enthusiast­s sit gazing here at the cricket bat kept safely with the signatures of the first Australian ‘Ashes’ team.

If you are a lover of heritage architectu­re then Rupertswoo­d Mansion is something you must experience. It also caters for a large variety of business meetings, conference­s, expos and product launches. Delegates can make use of the numerous breakout rooms during working hours and retire to more intimate areas for dinner and relaxation.

Meet Champion horses at Living Legends

Living Legends brings champion horses to the people. This historic homestead has beautiful gardens and picturesqu­e walking, biking and horseridin­g trails with abundant wildlife, which combine to make Living Legends a perfect destinatio­n. Full catering services, historic dining, meeting rooms and heritage gardens make it the ideal location for corporate functions, promotions, seminars and workshops. Guided tours of the horses with unique photo opportunit­ies are offered with all events held here.

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Top: A blow-up of the cover of the album Sgt. Peppers Lonely Hearts Club Band Left: Reliving the hysteria generated by The Beatles

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