60 per cent increase in exhibitor bookings for ITB Asia

According to recently released figures, the overall exhibitor bookings for ITB Asia show are up 33 per cent from 2011. In addition, there is a 60 per cent increase in exhibitor booth space bookings compared to the last year. For example, Marina Bay Sands has more than tripled its exhibition space, and Las Vegas has doubled its space. Indonesia returns with a remarkable increase in presence, with Bali Village, which has more than doubled its space. First-time exhibitors at this year’s show include the Catalan Tourism Board and Tourism Solomon Islands. In addition, Phuket Tourist Association is showing a strong presence and will be setting up a dedicated pavilion at this year’s show.

“Asia has become one of the world’s most important travel markets, and many hotel chains are now focussing on growing their presence aggressively in this region. ITB Asia, despite being the youngest travel trade show in Asia, is also one of the fastest growing in the region and will provide an invaluable platform of networks and knowledge for the whole travel and tourism industry to exchange insights and business leads,” said Nino Gruettke, Executive Director of ITB Asia.

Last year, the show attracted more than 7,500 attendees, representing over 90 countries. ITB Asia is also a partner event of TravelRave, a mega travel and tourism festival week organized by the Singapore Tourism Board.

ITB Asia 2012 will take place at the Sands Expo and Convention Center, from October 17–19. It is organised by the Messe Berlin (Singapore) Pte Ltd. and supported by the Singapore Exhibition & Convention Bureau.