Macau wows Sony with its Magic

Abercrombie & Kent

Abercrombie & Kent organised a group travel event for its client Sony VAIO to Macau. Bringing in team members from six cities across India and facilitating the product launch of VAIO, was a demanding task. MICEtalk spoke to Vicky Soin, Assistant Vice President, Outbound MICE, Abercrombie & Kent, on how they executed the entire operation without a glitch...

Agenda

Employees of Sony VAIO from six cities namely Delhi, Chennai, Mumbai, Hyderabad, Kolkata and Bengaluru get together in Macau for an informative mix of workshops, interesting speakers, discussions and a product launch involving learning more about VAIO products and technology. The group size ran to approximately 380 pax and travelled on Jet, Cathay, Silk Air, Singapore Airlines, Thai and Dragon Air.

The group went through an intensive demonstration of Sony VAIO to understand more about the same. This was followed by a gala dinner and entertainment catered specially for the group.

Accommodation

The group was put up in the ultra luxurious property of the Venetian Macao-Resort-Hotel at the Cotai Strip in Macau

Specific service

The group was specific in their requirement for Indian food on the day of arrival which was catered to by the A&K team by organising a special Indian chef for the group.

Challenges

Language barrier: The A&K MICE team organised English-speaking escorts for the group. The main conference involved additional approvals for putting up banners and standies at the venue.

World-class service:

The event agencies worked with different standards, commitments and varied costing. The A&K MICE team went through site inspections before the tour, met the concerned venue organisers and negotiated to pass on the best value to the Sony team.

Memories galore

Abercrombie ensured that the group carried back with them a horde of memories. The group was part of an award ceremony to recognise their contribution to the organisation, followed by a gala dinner with Brazilian dancers adding to the flavour of the evening. Moreover, the additional time to explore the MTCC, a new tourist spot with cinema, cafes and restaurants, shopping mall, 360° Cafe, 180° Lounge, conference centre, theatre and exhibition hall as well as the Venetian made their day a memorable one.

Macau is truly the newest kid on the block for MICE opportunities with its unique culture, entertainment options, heritage and world-class facilities to accommodate large groups in their venues as well as the ease of access to get here. Macau is ‘THE’ business destination.