benefits of virtual events

• Wider clients audience with the potential reach by of providing new markets international

• Online events are more relevant than live with the immediacy of content customisation and enhanced user interaction

• Virtual has already been successfully used as the amplifier for live events and is set to increase its adoption to a sector value of $18.6 billion by 2014

• Measurability is 100 per cent in online events for

hosts, clients and sponsors • Data capture and granular analysis is easy to manage • The length of online engagement is proven to be

longer than in the real world • Time saving for both clients as well as visitors • Cost savings for show hosts and attendees • Content can be delivered to a much greater

audience over a longer period of time

• Content can be re-purposed and delivered in bite size chunks via a sponsor’s own web presence or in other events

• Perpetual digital destinations are the hotspot on

the tech-radar for brands • The ‘green’ advantages are obvious • Local to global with immediacy – international audiences that may have previously been omitted due to scheduling or budgetary restrictions no longer apply