Excellent Amenities

An Industry Perspective

Nowadays, marketing destinations has become a fairly competitive industry with more and more variants of exploring the many facets a destination has to offer. MICE is one of the key proponents of the travel industry. In 2012, MICE has witnessed an upward trend in outbound tourism. MICEtalk takes this opportunity to bring forward the viewpoints of some major key players in this segment for picking a destination as a MICE option. So, what does go into the planning and picking of a destination for MICE events? What do corporates prefer in a destination while finalising an ideal spot for their conference or event? After a discussion with selected travel companies, some major factors emerged that are mainly sought for in a MICE event.