Growth De­spite Eco­nomic Down­turn

Micetalk - - EXPERT TALK -

Re­cu­per­at­ing af­ter the global eco­nomic slow­down, MICE in­dus­try is back on the track of growth. How has the eco­nomic sce­nario af­fected the length of stay and num­ber of par­tic­i­pants for a MICE visit? MICEtalk ex­plores what the In­dus­try has to say about this. Agents are unan­i­mous in their opin­ion that 2012 saw a slow­down in growth, but there was growth all the same. With tight bud­gets and tougher com­pe­ti­tion, it has taken cre­ativ­ity to win over busi­ness, which has brought about op­ti­mism for what the coming year holds.


MD, Wel­don Trav­els Pres­i­dent, OTOAI

Due to the global eco­nomic slow­down, the num­ber of MICE vis­its came down. The or­gan­i­sa­tions which par­tic­i­pated in the MICE vis­its re­duced their du­ra­tion. When re­ces­sion sets in, the first cut that any or­gan­i­sa­tion im­poses is on travel. Some or­gan­i­sa­tions de­layed their MICE vis­its, but to­wards the end of the year they started to spend their al­lo­cated bud­gets. With elec­tions due in 2014, the government should start spend­ing in 2013 to woo elec­torates, this would, in turn, make mar­kets buoy­ant and we can ex­pect higher MICE move­ment.


Chair­man, Travel Plus Pres­i­dent, ADTOI

2012 as an ag­gre­gate has been pos­i­tive for MICE. There’s more read­ing and writ­ing about the in­dus­try, and more and more smaller cor­po­rates are coming up and ex­per­i­ment­ing with the trend of mov­ing their meet­ings to out­door lo­cales. It is a good and huge mar­ket for domestic op­er­a­tors and there is a lot of po­ten­tial for the coming year.


Man­ag­ing Di­rec­tor For­tune Tours & Expo

Well, the eco­nomic slow­down has def­i­nitely made bud­gets tighter this year. Mar­gins are un­der pres­sure and the com­pe­ti­tion is strong. How­ever, this has only led us to tighten our belts fur­ther and aim at pro­vid­ing a dif­fer­ent ex­pe­ri­ence or prod­uct. Ex­otic is what is be­ing pro­moted nowa­days and is an in­te­gral part of MICE. With ‘off beat’ be­ing the new de­mand, MICE will con­tinue on a path of slow growth next year.


Head – In­dia, In­sta Tourism

2012 has seen a lots of ups and downs in the tourism in­dus­try, it did not pick up as 2011. It saw one of the big­gest down­falls in the avi­a­tion sec­tor; King­fisher Air­lines go­ing down due to which air­line prices sky­rock­eted dis­rupt­ing all cor­po­rate MICE plans. The bot­tom­lines are re­duced con­sid­er­ably, but it, by no means, have im­pacted the growth of for­mi­da­ble MICE com­pa­nies. One ex­pects 2013 to be a great year with FDI in air­lines seen as a big pos­i­tive fac­tor. Cor­po­rate MICE plans are back now and the de­mand is high for new des­ti­na­tions with newer at­trac­tions.


Man­ag­ing Di­rec­tor Blue Moon Trav­els

2012 has been a pos­i­tive year. Whether it is think­ing cre­atively or pro­vid­ing end-to-end so­lu­tions, we’ve seen a pos­i­tive trend with our in­clu­sion of events in MICE. We are look­ing at com­fort­ably grow­ing by 25 per cent. Our ex­pec­ta­tions are steeped in re­al­ity and with the events that we are tak­ing on across the globe, it is a fairly safe num­ber.


Chief Busi­ness Of­fi­cer MakeMyTrip

The MICE mar­ket is ro­bust and it con­sti­tutes a sig­nif­i­cant num­ber in out­bound move­ments. Ac­cord­ing to in­dus­try es­ti­mates, the In­dian out­bound MICE mar­ket was pegged around $550-600 mil­lion in 2011 with 1.5-1.8 mn pas­sen­gers. In this pe­riod, many for­eign na­tional tourism boards recorded a dou­ble digit growth in In­dian tourist ar­rivals un­der the MICE seg­ment. At MakeMyTrip, we have wit­nessed 35 per cent growth amongst MICE trav­ellers to Far East, while for the Mid­dle East the growth is 25 per cent. The break up for Europe is 15 per cent, Africa & China 10 per cent and Pa­cific re­gion 5 per cent.

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