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Micetalk - - CONTENTS - Deepa Sethi Ed­i­tor

Dear Reader,

2012 ended with a def­i­nite rise in MICE tourism and we hope that this trend will con­tinue well into the fu­ture.

Un­der­stand­ing the MICE trav­eller has be­come very im­por­tant. They look for des­ti­na­tions that pro­vide good in­fra­struc­ture, bet­ter con­nec­tiv­ity and has­sle-free visa reg­u­la­tions. In ad­di­tion to this, they pre­fer des­ti­na­tions that have an el­e­ment of re­lax­ation and the op­por­tu­nity for shop­ping and even sight­see­ing. This is be­cause a large num­ber of MICE trav­ellers ei­ther take a break be­fore or af­ter a con­ven­tion to see the new des­ti­na­tion. Na­tional Tourist Of­fices of sev­eral coun­tries (and this is a rapidly grow­ing seg­ment) mar­ket their prod­ucts and as­sist in find­ing the re­quired venue and ac­com­mo­da­tion at dis­counted prices for large groups.

In this is­sue, we bring to you in­for­ma­tion about des­ti­na­tions that are work­ing over­time to at­tract MICE tourism, es­pe­cially from In­dia, like Aus­tralia, Switzer­land, Poland and our own, very pop­u­lar, Jaipur, which is in­creas­ing its MICE in­fra­struc­ture with leaps and bounds. In fact, MICE in In­dia is go­ing be­yond met­ros to tier II cities to find that com­bi­na­tion of busi­ness and plea­sure.

Also, there are plenty of in­ter­views with peo­ple from dif­fer­ent walks of the in­dus­try, telling us about the year that’s gone and their ex­pec­ta­tions from 2013.

It all looks quite pos­i­tive…

We wish you an ex­cit­ing New Year with plenty of travel and re­lax­ation.

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