Micetalk

reader’s PAGE

- Deepa Sethi Editor

Dear Reader,

2012 ended with a definite rise in MICE tourism and we hope that this trend will continue well into the future.

Understand­ing the MICE traveller has become very important. They look for destinatio­ns that provide good infrastruc­ture, better connectivi­ty and hassle-free visa regulation­s. In addition to this, they prefer destinatio­ns that have an element of relaxation and the opportunit­y for shopping and even sightseein­g. This is because a large number of MICE travellers either take a break before or after a convention to see the new destinatio­n. National Tourist Offices of several countries (and this is a rapidly growing segment) market their products and assist in finding the required venue and accommodat­ion at discounted prices for large groups.

In this issue, we bring to you informatio­n about destinatio­ns that are working overtime to attract MICE tourism, especially from India, like Australia, Switzerlan­d, Poland and our own, very popular, Jaipur, which is increasing its MICE infrastruc­ture with leaps and bounds. In fact, MICE in India is going beyond metros to tier II cities to find that combinatio­n of business and pleasure.

Also, there are plenty of interviews with people from different walks of the industry, telling us about the year that’s gone and their expectatio­ns from 2013.

It all looks quite positive…

We wish you an exciting New Year with plenty of travel and relaxation.

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