2012 2013 Bright prospects for MICE de­spite odds Bright prospects

In­dian cor­po­rates are trav­el­ling! And In­dia out­bound is claim­ing more num­bers than In­dia in­bound. So there are MICE ac­tiv­i­ties be­ing planned and travel bud­gets be­ing dis­cussed and re­vised, even as tour op­er­a­tors, venues, ho­tels, air­lines are gear­ing up to

Micetalk - - COVER STORY -

There are sev­eral rea­sons to be­lieve that 2013 will be a good year for MICE. The year 2012 has shown that in spite of the ob­vi­ous hic­cups like tighter travel bud­gets, can­cel­la­tions or post­pone­ment of cor­po­rate off­sites, shorter travel itin­er­ar­ies or rise in air­line taxes or higher ser­vice tax be­cause of the un­cer­tain eco­nomic sce­nario and ris­ing prices, there has been growth in MICE travel, some­thing that has lead the re­spon­dents to pre­dict an even brighter pic­ture for this niche sec­tor in the coming year.

Look­ing for newer des­ti­na­tions: While the big­ger cor­po­rates are keen to ex­plore newer des­ti­na­tions like Sri Lanka, Korea or the Philip­pines, the smaller cor­po­rates are will­ing to ex­plore more domestic des­ti­na­tions for meet­ings and con­fer­ences.

Re­vival of in­cen­tive travel: Com­pa­nies are will­ing to spend on their em­ploy­ees, to re­ward them for a job well done.

Up­surge in the hos­pi­tal­ity sec­tor: With ma­jor ho­tel brands open­ing the doors to new prop­er­ties, mar­ket­ing their MICE fa­cil­i­ties and pro­ject­ing them­selves as MICE ho­tels, Cor­po­rates from In­dia now have more op­tions. A num­ber of ho­tels be­lieve that MICE will be a strong pil­lar for busi­ness in 2013 and ac­knowl­edge that it has been a ma­jor con­trib­u­tor in spite of the slow 2012 busi­ness.

Ex­pec­ta­tions from the Min­istry of Tourism: To pro­mote In­dia as a MICE des­ti­na­tion which means push­ing for a bet­ter in­fra­struc­ture. MICE In­dus­try is adapt­ing to the chang­ing world eco­nomic sce­nario de­scribed as the ‘new nor­mal’.

There have been in­vest­ments in newer prod­ucts and ex­pe­ri­ences to sat­isfy the dis­cern­ing cor­po­rate trav­ellers.

The eas­ing of the visa norms in some coun­tries has en­cour­aged group travel.

The Na­tional Tourist Of­fices of sev­eral des­ti­na­tions have re­ported an in­crease in

queries for MICE.

MICE plan­ners are notic­ing that lux­ury is coming back to the con­scious­ness of MICE trav­ellers in spite of the close scru­tiny of cor­po­rate bud­gets.

Hote­liers are pos­i­tive about a dou­ble digit growth in 2013.

Air­lines are in­vest­ing in newer routes, re­sult­ing in bet­ter con­nec­tiv­ity and more group travel. The air­port in­fra­struc­ture has also im­proved tremen­dously.

Read on to find out more from the in­dus­try stal­warts…

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