Vicky Soin Zelam Chaubal
Asst. Vice President Outbound (MICE), Abercrombie & Kent India Pvt Limited Director Kesari Tours
In 2012, MICE movements have increased. The popular destinations include South-East Asian countries for providing value of money. MICE is also increasing to central Europe, Turkey, Tashkent and Macau. Domestic MICE is ever increasing and has huge potential. Pune can develop into a MICE hub. The year 2012 was tough for the industry due to high dollar fluctuations, increasing quarterly airline taxes, increase in Government service tax, etc. Many times either a trip was postponed or cancelled. 2013 gives hope and looks very promising especially for A&K MICE with almost closing of nearly $2m of business in advance.