Vicky Soin Ze­lam Chaubal

Asst. Vice Pres­i­dent Out­bound (MICE), Aber­crom­bie & Kent In­dia Pvt Lim­ited Di­rec­tor Kesari Tours

Micetalk - - COVER STORY -

In 2012, MICE move­ments have in­creased. The pop­u­lar des­ti­na­tions in­clude South-East Asian coun­tries for pro­vid­ing value of money. MICE is also in­creas­ing to cen­tral Europe, Turkey, Tashkent and Ma­cau. Domestic MICE is ever in­creas­ing and has huge po­ten­tial. Pune can de­velop into a MICE hub. The year 2012 was tough for the in­dus­try due to high dol­lar fluc­tu­a­tions, in­creas­ing quar­terly air­line taxes, in­crease in Government ser­vice tax, etc. Many times ei­ther a trip was post­poned or can­celled. 2013 gives hope and looks very promis­ing es­pe­cially for A&K MICE with al­most clos­ing of nearly $2m of busi­ness in ad­vance.

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