Ri­tika Modi

Re­gional Pres­i­dent UNIGLOBE Travel (South Asia)

Micetalk - - COVER STORY -

The av­er­age spend for a MICE move­ment in 2012 has been $750 to $1000 per per­son for an overseas des­ti­na­tion and 6,000 to 10,000 INR per per­son, per day; for a domestic des­ti­na­tion. Meet­ings emerged as the most im­por­tant ob­jec­tive for or­gan­is­ing MICE trips in 2012, at 96 per cent fol­lowed by Con­fer­ences and Con­ven­tion at 81 per cent. In­cen­tives are the 3rd most im­por­tant fac­tor at 65 per cent. To­day, cor­po­rates are seek­ing new and af­ford­able des­ti­na­tions. The new emerg­ing MICE des­ti­na­tions are Uzbek­istan, Bahrain, Jor­dan, Turkey, Spain, Greece and Egypt. Cruise hol­i­days and in­no­va­tive ex­pe­ri­ences in­clud­ing well­ness Spas are emerg­ing trends for 2013 and be­yond.

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