Ritika Modi

Regional President UNIGLOBE Travel (South Asia)

The average spend for a MICE movement in 2012 has been $750 to $1000 per person for an overseas destination and 6,000 to 10,000 INR per person, per day; for a domestic destination. Meetings emerged as the most important objective for organising MICE trips in 2012, at 96 per cent followed by Conferences and Convention at 81 per cent. Incentives are the 3rd most important factor at 65 per cent. Today, corporates are seeking new and affordable destinations. The new emerging MICE destinations are Uzbekistan, Bahrain, Jordan, Turkey, Spain, Greece and Egypt. Cruise holidays and innovative experiences including wellness Spas are emerging trends for 2013 and beyond.