Senior Vice President Sales & Marketing Sarovar Hotels
The MICE segment is evolving at a fast rate and Indian corporate houses are looking for new destinations and experiences. The Indian outbound MICE market is estimated to be around $550-600 million and is expected to increase by 10 per cent-15 per cent in 2013. About 1.5 - 1.8 mn passengers travelled outbound for meetings and conventions in 2012, which is a steep fall in numbers. But in 2013, we expect a revival in incentivised travel and meetings by corporates.