Pradeep Kalra

Se­nior Vice Pres­i­dent Sales & Mar­ket­ing Sarovar Ho­tels

Micetalk - - COVER STORY -

The MICE seg­ment is evolv­ing at a fast rate and In­dian cor­po­rate houses are look­ing for new des­ti­na­tions and ex­pe­ri­ences. The In­dian out­bound MICE mar­ket is es­ti­mated to be around $550-600 mil­lion and is ex­pected to in­crease by 10 per cent-15 per cent in 2013. About 1.5 - 1.8 mn pas­sen­gers trav­elled out­bound for meet­ings and con­ven­tions in 2012, which is a steep fall in num­bers. But in 2013, we ex­pect a re­vival in in­cen­tivised travel and meet­ings by cor­po­rates.

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