Oliver Martin

Regional General Manager The Claridges Hotels & Resorts

MICE business will be a strong pillar for all Indian hotels in the future. This segment is not yet explored to its fullest capacity and still a lot to be done to strengthen and increase this segment. To promote India as a MICE destination, transportation sector has to be improved, the visa conditions to be made easier, the destination marketing to be more aggressive and last not the least, the convention infrastructure has to be improved. Just because we outprice ourselves, it is more economical for this segment to move to neighbouring countries. This year’s MICE productivity was quite promising and the outlook for 2013 is even better.