Oliver Martin

Re­gional Gen­eral Man­ager The Clar­idges Ho­tels & Re­sorts

Micetalk - - COVER STORY -

MICE busi­ness will be a strong pil­lar for all In­dian ho­tels in the fu­ture. This seg­ment is not yet ex­plored to its fullest ca­pac­ity and still a lot to be done to strengthen and in­crease this seg­ment. To pro­mote In­dia as a MICE des­ti­na­tion, trans­porta­tion sec­tor has to be im­proved, the visa con­di­tions to be made eas­ier, the des­ti­na­tion mar­ket­ing to be more ag­gres­sive and last not the least, the con­ven­tion in­fra­struc­ture has to be im­proved. Just be­cause we out­price our­selves, it is more eco­nom­i­cal for this seg­ment to move to neigh­bour­ing coun­tries. This year’s MICE pro­duc­tiv­ity was quite promis­ing and the out­look for 2013 is even bet­ter.

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