Cather­ine Oden

Di­rec­tor Atout France

Micetalk - - COVER STORY -

The weak­ness of the Ru­pee against its in­ter­na­tional coun­ter­parts such as the Euro has af­fected the In­dian out­bound mar­ket. Travel to long haul des­ti­na­tions such as France was im­pacted to some ex­tent and this was seen in a re­duc­tion of overnights as well as a de­crease in the group size trav­el­ling to France. For 2013, we are hope­ful that things will take a turn for the bet­ter. We will fo­cus on strength­en­ing our net­work with cor­po­rate clients to pro­mote France as the per­fect des­ti­na­tion of choice for MICE ac­tiv­i­ties.

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