Chi­ang Mai to de­velop as MICE Des­ti­na­tion

Micetalk - - FACTS -

The Thai­land Con­ven­tion & Ex­hi­bi­tion Bu­reau (Pub­lic Or­gan­i­sa­tion) (TCEB) joined forces with eight key gov­ern­ment and pri­vate or­gan­i­sa­tions in lay­ing a frame­work, with an ob­jec­tive to de­velop a mas­ter plan for Chi­ang Mai to be­come the MICE des­ti­na­tion for Thai­land and ASEAN in next five years. Ac­cord­ing to the mas­ter plan, the devel­op­ment will be di­vided into three phases. In Phase 1, which be­gins in 2013, do­mes­tic MICE will be set as the tar­get while all con­cerned agen­cies work to­gether to im­prove in­fra­struc­ture. In the se­cond phase, from 2014-2015, pro­mo­tion will be ex­tended be­yond do­mes­tic MICE. In the third phase (2016-2017), Chi­ang Mai will be pro­moted as a Global MICE City.

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