Bumps in the road of MICE

Micetalk - - COVER STORY - Neha Oberoi

In our se­ries on the In­dus­try View­point we’ve firmly es­tab­lished that yes, MICE Tourism is the way to go! It’s def­i­nitely an ‘Ace for Tourism in In­dia’. Recog­nis­ing this, In­dia is also bring­ing it­self at par with the more ma­ture mar­kets in this seg­ment and this is­sue helps un­der­stand the chal­lenges the in­dus­try faces whilst pur­su­ing this seg­ment of tourism ag­gres­sively. MICEtalk had been able to nar­row down on the chal­lenges that hin­der MICE tour op­er­a­tors.

Time taken to fi­nalise deals

Gov­ern­ments through­out Asia have re­alised that host­ing MICE meet­ings and in­cen­tive travel is a vital form of global en­gage­ment. They add MICE devel­op­ment to their poli­cies be­cause they see MICE as key to their eco­nomic devel­op­ment strate­gies. How­ever, the big­gest chal­lenge still faced by tour op­er­a­tors and travel agents alike is the amount of time faced to close deals. Es­pe­cially, with the large num­ber of play­ers in the mar­ket; com­pe­ti­tion is cut-throat and due to un­or­gan­ised el­e­ments costs are dis­turb­ing.

Sub­hash Verma, Chair­man, Travel Plus, states, “Com­pe­ti­tion is un­avoid­able, with all play­ers tak­ing a stake in the pie; ho­tels, air­lines, etc. The prin­ci­pals are in com­pe­ti­tion.” He re­in­forces that MICE is a grow­ing seg­ment in spite of re­straints like cost­ing and main­tains that all the op­er­a­tors should stand up to cor­po­rates and avoid stan­dard­i­s­a­tion.

MICE is a spe­cialised field and we should choose our field cau­tiously to face cor­po­rates at­tempt­ing to take ad­van­tage of com­pe­ti­tion between ser­vice providers

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