at­tract­ing in­dian trav­ellers

Micetalk - - MICE COUN­TRY -

Fol­low­ing the prin­ci­ple of vis­i­tor cen­tric­ity, Sin­ga­pore launched its dif­fer­en­ti­ated mar­ket­ing cam­paign for In­dia ‘Sin­ga­pore The Hol­i­day You Take Home with You’ in 2012. Recog­nis­ing that In­dian trav­ellers are dig­i­tally savvy, the mar­ket­ing cam­paign in­cludes on­line and mo­bile ad­ver­tis­ing, a ded­i­cated In­dia land­ing page on the YourSin­ga­pore des­ti­na­tion web­site and so­cial me­dia en­gage­ment efforts.

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