Embracing a New Meetings Business & Fun Framework

Technology combined with social change has caused a revolution in the way we plan, execute and attend meetings and events. We are constantly faced with the challenge of deciding what technology to use, where to use it and how to maximize the benefits of its use. In addition to this, a larger challenge is how the future generations will want to participate in events, how they will want to use technology and how we can embrace this social change and add value to every attendee, before, during and after the event.

Recently I met with industry author and visionary, Shuli Golovinski who after a successful career at Microsoft founded Newtonstrand Limited. He shared his vision. The Business & Fun Framework in future events is crucial to ensure the overall experience and outcome for delegates, and the future success of our industry meetings. By opening our events to the younger delegates, as well as developing the traditional elements of the meeting format for previous generations, we can ensure that the conference or meeting remains as successful as it always has been.

Fun-Social Element Creating an environment where delegates can mingle with colleagues in a relaxed atmosphere outside of the conference will play a major role in how successful a meeting is. A formal dinner only allows delegates to sit with the same people they have been with all day. They will be listening to more speakers and perhaps seeing some entertainment but not actually getting to know their colleagues. A cocktail or drinks party will allow industry delegates to build future friendships, based on business as well as personal interests.

The new conference Business & Fun Framework model brings interactivity, sharing of knowledge and structured networking to our events for traditional attendees as well as providing the overall experience required by younger generations.