Attracting MICE in a Big Way

The MICE market has attracted a lot of mileage in the last few years. Many tourism boards from across the globe are working on various promotions to attract the MICE segment in their respective countries. MICEtalk talks to a few of the Tourism Boards to understand what’s new being offered to attract large MICE groups.

Wedding and Student Excursion Incentive Scheme for Macau

Navritu

Account Manager, MGTO

To enrich tourism products and source market profile, Macau Government Tourist Office (MGTO) has launched the ‘Wedding Incentive Scheme’ as well as an enhanced version of ‘Student Excursion Incentive Scheme’. To apply for the scheme, the wedding should have a minimum of 50 non-local guests with 2 consecutive nights of stay in Macau’s hotels. The scheme will provide support to wedding related activities in Macau, offering tourist information kits, welcome gifts and facilitate in liaison with other relevant Macau SAR Government entities. A maximum of MOP$300 will be granted per non-local guest for their activities in Macau based on actual consumption. From November 1 onwards, MGTO enhanced the ‘Student Excursion Incentive Scheme’. The scheme, that requires the student group to have a minimum of 50 non-local students with 2 consecutive nights of stay in Macau, will facilitate in liaison with relevant entities/ institutes to support their related activities in Macau. The maximum amount granted to each non-local student for their activities in Macau will be increased from MOP$200

to MOP$300 based on actual consumption.