Malaysia for MICE

Amid the sliding rupee and rising raw material cost, Siyarams had something different to try; the vision was to bring its team of retailers together so that they can rejuvenate themselves while being far off from the work load. So, instead of going the cost-cutting way, it went vice-versa and organised a meet in Malaysia to raise the morale of its retailers.

Can you imagine a team of 400 people in a foreign land! Eating together, enjoying on over 40 rides in Genting Island, touring together for sight-seeing and zooming on F1 track in flashy cars. Looks like a dream…but the dream was realised by Siyarams when it hosted hundreds of its retailers in Malaysia for three days.

According to Ramesh Poddar, Chairman and MD, Siyaram’s, the company wanted to showcase its new products to its retailers in a new way. “At the same time, the company also wanted to felicitate its retailers who have outperformed in their businesses. At this point, Gaurav Poddar, Executive Director, Siyarams, the brain behind this initiative, executed the idea of Malaysia Meet,” said Siyaram’s Chairman.

Recalling their last meeting in Dubai which was equally fruitful, Poddar shares, “This kind of gathering organised across the border is always beneficial. The reason is simple; people from across the states gather and share their experiences. This cultivates team building and generates loyalty towards company.” Due to easy accessibility of Malaysia from any part of India with increased direct flights by both the mainstream airlines and low-cost carriers, the company zeroed in on Malaysia.

“When we were considering different destinations, we thought that the destination should not be very far from India, otherwise, our retailers will lose half of their time in travelling. Earlier, we had chosen Dubai and this time, we have chosen Malaysia as