AIME ex­pand­ing fo­cus on Busi­ness travel

Micetalk - - EVENT REPORT -

The Asia-Pa­cific In­cen­tives and Meet­ings Expo (AIME) was of­fi­cially opened on Fe­bru­ary 25, 2013 at the Mel­bourne Con­ven­tion and Ex­hi­bi­tion Cen­tre (MCEC) in Aus­tralia.

More than 500 buy­ers from 30 coun­tries were present dur­ing the event where they par­tic­i­pated in a city show­case, busi­ness ses­sions with Aus­tralian in­dus­try and net­work­ing din­ner events. Three days of ed­u­ca­tional vis­its gave buy­ers and me­dia an op­por­tu­nity to ex­pe­ri­ence the busi­ness events fa­cil­i­ties, ca­pa­bil­i­ties and at­trac­tions on of­fer in re­gional Vic­to­ria.

Speak­ing at the in­au­gu­ral press con­fer­ence, Reed Travel Ex­hi­bi­tion’s Di­rec­tor for AIME, Sally de Swart said that AIME is a fit­ting place to de­bate the chal­lenges and op­por­tu­ni­ties faced by the in­dus­try. Karen Bollinger, Chief Ex­ec­u­tive Of­fi­cer of the Mel­bourne Con­ven­tion Bureau (MCB) em­pha­sised The AIME pro­gram in­cor­po­rated busi­ness travel and fea­tured ex­hibitors from this part of the in­dus­try as wells as a ded­i­cated busi­ness travel sem­i­nar, devel­oped in part­ner­ship with the As­so­ci­a­tion of Cor­po­rate Travel Ex­ec­u­tives (ACTE). AIME 2013 in­tro­duced new mo­bile app to ac­cess vi­tal in­for­ma­tion about the show in­stantly and eas­ily. It also pro­vided ac­cess to so­cial me­dia con­ver­sa­tions across Twit­ter, Face­book and LinkedIn, of­fer­ing ad­di­tional net­work­ing op­por­tu­ni­ties on­line. that AIME is a key to the growth of the busi­ness events in­dus­try in Aus­tralia.

Dur­ing the event, seven ex­cit­ing new ini­tia­tives were an­nounced which were devel­oped in re­sponse to at­tendee feed­back and in­dus­try trends, in­tended to help vis­i­tors get max­i­mum value out of time spent at the an­nual event. They were: the Fu­ture Events Ex­pe­ri­ence, a ded­i­cated tech­nol­ogy space on the show floor; a new mo­bile app; a mo­bile concierge; an ex­panded ed­u­ca­tion pro­gram - AIME Knowl­edge; a ded­i­cated area for niche event sup­pli­ers from the A-LIST Guide to ex­hibit; Vis­i­tors Ap­point­ment Di­aries; and a ca­reers stand cre­ated with in Place Re­cruit­ment.

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