Ministry of Tourism
Strengthening MICE
The Ministry of Tourism (MOT), Government of India, is committed to establish India on an international level as a preferred MICE destination. Anand Kumar, Joint Secretary,
MOT, in conversation with MICEtalk revealed that the Tourism Ministry is adopting promotional strategies and a synergised campaign in association with the travel trade and state governments to increase India’s share in the global tourism market.
“The MICE segment has emerged as a substantially high component of growth for inbound tourism. In addition to growing our presence in Meetings, Incentives and events segment; India is well poised to attract large conventions. One needs to acknowledge that the Indian economy is one of the fastest growing economies with immense business opportunities. Hence, all the large format international conventions with rotational policy are now keen to conduct their convention in India,” the Joint Secretary shared. MICE has a bigger role in our annual plan and we are determined to build world class convention-cum-exhibition centres across the country for the promotion of MICE tourism, he further informed.
There is no denying that in many states the MICE facilities are still not developed to match international standards. The Ministry of Tourism has mobilised all such states to come forward with availability of land, where either large integrated convention centre, or medium to small convention amenities could be build in PPP mode.
Promoting India
A lot of promotional activities have been undertaken by MOT to promote India as a MICE destination. They include participation in international fairs & exhibitions, organising seminars, workshops and road-shows to promote the country, inviting the media and travel trade (travel agents/tour operators) to showcase India as an attractive multidimensional tourist destination offering a vast range of attractions for incentive travel, etc.