Roadshows facilitate business relationships

Our overall objective behind organising roadshows is to facilitate business relationships between our French partners and the network of Indian travel trade professionals. Workshops provide an ideal platform for promoting different facets of the destination and reaching out to a large yet selective database of agents all under one platform. Each year, we welcome new participants to make a foray into the Indian market. For them our roadshow provides a good base to create an awareness about their destination and at the same time interact act with agents interested in promoting their products.

Strategy

We plan an annual roadshow that takes place every autumn in September in New Delhi and Mumbai. It’s ideal as that is when travel agents/tour operators start their preparation for their brochures for the next season. We also organise a workshop in February-March in collaboration with the Paris Convention and Visitors Bureau, enabling Parisian partners to promote their product in the Indian market Another important value addition is an insight into current travel trends prevalent in the market. Partners are keyed into the needs and requirements of the evolving Indian traveller thanks to their one-on-one interaction with agents.

Results show inclusion of new products in travel itineraries

Post the roadshows, we have observed the inclusion of new products or destinations in travel itineraries. Post the workshop, delegates do engage in follow up activities in the form of individual sales calls and there is always a dialogue of communication open between the delegates and the agents for future ventures. The city of Dijon’s increased presence in the Indian market corroborates this statement. The destination has been visiting India as part of our workshops since the last 3 years. Today, the destination welcomes more Indian visitors than earlier.