San­jay Kaushik, Gen­eral Man­ager, Crowne Plaza Kochi,

Micetalk - - DOMESTIC MICE -

This Septem­ber, Kochi wit­nessed two im­por­tant events in the travel and hos­pi­tal­ity sec­tors. The In­dian As­so­ci­a­tion of Tour Op­er­a­tors (IATO) or­gan­ised its 29th Kochi and the Fed­er­a­tion of Ho­tel and Restau­rant As­so­ci­a­tions of In­dia (FHRAI) con­cluded its 48th an­nual con­ven­tion at the same venue. The re­gion that was ear­lier used more as a tran­sit point was un­der­sold in Ker­ala. With a slew of events in the past and enough de­mand from the MICE and leisure seg­ments has helped in the evo­lu­tion of the desti­na­tion.






points out, “Kochi has emerged as a gate­way to Ker­ala in the last five years. The hos­pi­tal­ity in­dus­try has seen a ma­jor trans­for­ma­tion from the city be­ing dom­i­nated by lo­cal and re­gional play­ers to the launch of al­most all ma­jor global hos­pi­tal­ity play­ers. Kochi was treated as a typ­i­cal tran­sit desti­na­tion but now it has evolved as an emerg­ing desti­na­tion for MICE. The growth in cor­po­rate and IT seg­ment has in­creased tremen­dously since most of the cor­po­rate gi­ants have an­chored in the city with their cor­po­rate of­fices. This has boosted the ho­tel in­dus­try by re­duc­ing de­pen­dence on sea­sonal in­ter­na­tional leisure trav­ellers. Con­se­quently, it has helped the in­dus­try to have an equal mix of do­mes­tic and in­ter­na­tional or busi­ness and leisure trav­ellers.” The re­gion is wit­ness­ing oc­cu­pancy of about 50 per cent in the lux­ury five-star cat­e­gory, he adds.

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