Poland Attracting Indian MICE
In a bid to draw the India outbound to Poland, the Polish Tourist Organisation (PTO) showcased nine participants in a three-city road show in Delhi, Kolkata and Mumbai. The event was supported by the Poland Convention Bureau (PCB), which came to India for
Talking about the marketing strategy of PTO with the Indian travel trade industry, Aneta Ksiazek,
Chief Conference Expert, PTO, said, “In India and Japan, we will be concentrating on travel trade. From less than 9,000 Indian arrivals in 2006, Poland received around 20,000 Indian visitors last year. As part of improving the engagement with the Indian travel trade, PTO has plans to launch Poland Specialist Programme in this market by the end of this year. In addition, we will conduct FAM trips for the travel trade soon. PTO will also launch its media campaign.”
MICE is going to be the key driver for Poland. According to Ksiazek, Poland’s unique location in the heart of Europe, excellent transportation facilities, warm hospitality of the people, rich history and natural beauty make it an attractive destination. A lot of new convention facilities have also been developed in the last decade, along with niche venues including coal mines, salt mines, etc. “No other destination in the world offers an opportunity to play Turbo Golf inside a coalmine. The Wieliczka Salt mine can host a gathering up to 600 people that too 300m below the ground. There are plenty of castles that can be used as conference venues. No other country offers such fabulous venues for PCOs,” Ksiazek revealed.
Poland Convention Bureau will now bid for many international conventions and congresses because of the freshness of the destinations and competitiveness compared to many other European destinations.