EMail Maketing
promotEffective Effective marketing tools can be utilised in order to promote business events, for sponsorship procurement, delegate boosting and participant communication. Email marketing is one of the best ways to leverage electronic media in order to grow your event. Here are a few tips that will assist you when planning an effective email marketing campaign.
How to Write Email Subject Lines
The subject line of your email is the hook that draws your subscriber to open your email. 7 in 10 email recipients judge the From and Subject lines when determining whether they want to mark you as spam. Often times the subject line is written thoughtlessly and without testing before the email is sent. So pay enough attention to the subject line in order to receive the best response.
How Long Should Your Subject Line Be?
The general consensus is that short and sweet works best. Most email clients can display 50 characters or less. Since more and more people are checking their email using smart phones so as few as 20 characters may be more effective in order for proper display.
Email Marketing – The Importance of the From Address
The From address is vital for email marketing to succeed as a form of communication. Most people will not open an email unless they recognize the From address. Most people think of the From Address as just an email address for subscribers to respond back to. The From Address can be something completely different than the Reply to address that you configure in your email marketing software.
Content of the email
The content of the email should guide the subject that you give it. For that reason you might want to wait to do your subject line last. The subject line may appear to be an ideal play to let your creative juices flow. When it comes to subject lines it’s better to be simple and honest rather than catchy and misleading. Your subject line creates an expectation for your subscriber about what content they should expect to receive when they open up your email. Your subject line matches the content of your mailing. You just have to let the substance inside your mailing be your guide. Ask yourself what’s in it for your subscriber? If you do not have anything interesting to offer your subscriber by opening your mailing then you shouldn’t be sending it to them. That way you do not lose them as a subscriber.
Avoid using $ signs, all caps, excessive punctuation, exclamation points, % off, reminder, free, and help. Stay away from anything that resembles anything in your spam box.