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Micetalk - - READER’S PAGE - Deepa Sethi

Tech­nol­ogy seems to be tak­ing over the MICE in­dus­try, for the sake of con­ve­nience, speed and cost sav­ings. But, our ex­perts say it is still bet­ter for busi­ness to have face-to-face meet­ings for many rea­sons. We re­alise that this is why the MICE in­dus­try is boom­ing - shak­ing hands, mak­ing eye con­tact and just cre­at­ing re­la­tion­ships with small talk in ad­di­tion to busi­ness trans­ac­tions. In this is­sue of MIC­Etalk read about some smart­phone apps that give sup­port for meet­ings and travel, even help­ing with pack­ing lists. At the same time we talked to some ex­perts about best ways for mar­ket­ing your prod­uct and body lan­guage at meet­ings. Read about the 3Ms of mar­ket­ing. Kuala Lumpur continues to be a very pop­u­lar des­ti­na­tion for MICE, we bring you dif­fer­ent venue op­tions and things to do af­ter a hec­tic day of meet­ings… a dream city for com­pul­sive shop­pers! Spain on the other hand is one of the most af­ford­able cities in Europe cur­rently, so we got in­for­ma­tion on Pala­cio de Con­gre­sos in Madrid. It’s an ex­cit­ing city of­fer­ing many op­tions, es­pe­cially for art lovers and food­ies. And our neigh­bour, Sri Lanka, main­tains its place on the pop­u­lar list for MICE or­gan­is­ers, due to its prox­im­ity, pro­fes­sion­al­ism, ex­cel­lent ho­tels and con­ven­tion spa­ces, beauty and the warmth of its people. MIC­Etalk spoke to tour oper­a­tors and travel agents deal­ing ma­jorly in MICE to un­der­stand the trends they ex­pect in this sec­tor in 2014. Read our cover story for this. What we found in­ter­est­ing is that their clients are be­com­ing more de­mand­ing for fa­cil­i­ties avail­able at their ho­tels and the ser­vice pro­vided. Since meet­ing groups are smaller gen­er­ally to­day and the de­val­u­a­tion of the ru­pee is en­cour­ag­ing do­mes­tic travel, bou­tique ho­tels are more pop­u­lar for that per­sonal touch, so we went out and got in­for­ma­tion for our read­ers from some of the more pop­u­lar ones. Read all this and more in this edi­tion of MIC­Etalk.

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