Bou­tique Ho­tels at­tract­ing MICE

With ris­ing ex­pec­ta­tions of busi­ness trav­ellers, the mar­ket for MICE is wit­ness­ing growth in the lux­ury seg­ment. Niche bou­tique ho­tels are en­ter­ing the foray and en­hanc­ing their fa­cil­i­ties. Be­sides of­fer­ing just high-end ameni­ties, they are fo­cussing more

Micetalk - - CONTENTS - Neha Oberoi

Not com­pletely out of the re­ces­sion and de­val­u­a­tion of the Ru­pee, do­mes­tic travel is touch­ing new highs, es­pe­cially in the MICE sec­tor which is stronger than ever this year. Though com­pa­nies are not splurg­ing, lux­ury venues are not be­ing ruled out ei­ther. Some trends that came into play last year are now drift­ing to­wards the MICE seg­ment. Let us have a look at how bou­tique ho­tels are gear­ing up for the same:

Lobby of Sarovar Ho­tel, Hy­der­abad

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