More Meet­ings in Ex­otic Lo­ca­tions

Micetalk - - COVER STORY -

There is a grow­ing de­mand across all sec­tors for con­duct­ing meet­ings in at­trac­tive des­ti­na­tions be it telecom­mu­ni­ca­tions, IT, in­sur­ance, au­to­mo­tive, health­care and oth­ers. Des­ti­na­tions which of­fer great value and a re­laxed at­mos­phere are pre­ferred along with good meet­ing fa­cil­i­ties. Des­ti­na­tions which of­fer recre­ational op­por­tu­ni­ties and learn­ing in re­laxed set­tings are be­com­ing more pop­u­lar.

Pradeep Kalra, Sr. Vice Pres­i­dent, Sarovar Ho­tels Pvt Ltd af­firms, “Mar­ket for lux­ury MICE is grow­ing phe­nom­e­nally. In­dia, which has been get­ting an in­signif­i­cant share of the global mar­ket, is now try­ing to ad­dress the seg­ment. The Des­ti­na­tion Man­age­ment Com­pa­nies (DMC) and Pro­fes­sional Con­fer­ence Or­gan­is­ers (PCO) are help­ing to in­crease the size of the ex­ist­ing busi­ness. We have mul­ti­ple op­tions for MICE such as the back­wa­ters, beach des­ti­na­tions, moun­tains, city get­aways that are well con­nected with ex­cel­lent sight­see­ing op­tions at at­trac­tive prices and are be­ing mar­keted ag­gres­sively. A weaker ru­pee and ag­gres­sive mar­ket­ing ini­tia­tive will en­hance our share of MICE busi­ness.”

Lobby of The Heron Por­tico, Nairobi

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