More Meetings in Exotic Locations
There is a growing demand across all sectors for conducting meetings in attractive destinations be it telecommunications, IT, insurance, automotive, healthcare and others. Destinations which offer great value and a relaxed atmosphere are preferred along with good meeting facilities. Destinations which offer recreational opportunities and learning in relaxed settings are becoming more popular.
Pradeep Kalra, Sr. Vice President, Sarovar Hotels Pvt Ltd affirms, “Market for luxury MICE is growing phenomenally. India, which has been getting an insignificant share of the global market, is now trying to address the segment. The Destination Management Companies (DMC) and Professional Conference Organisers (PCO) are helping to increase the size of the existing business. We have multiple options for MICE such as the backwaters, beach destinations, mountains, city getaways that are well connected with excellent sightseeing options at attractive prices and are being marketed aggressively. A weaker rupee and aggressive marketing initiative will enhance our share of MICE business.”
Lobby of The Heron Portico, Nairobi