MICE trends & ex­pec­ta­tions in 2014

The MICE graph for the year 2014 is deemed to be on the up­swing; at least that’s what the mood of the in­dus­try seems to be. MIC­Etalk, in con­ver­sa­tion with three dif­fer­ent par­ties af­fected by the mar­ket trends of the in­dus­try, an­a­lyse the MICE fo­cus in 201

Micetalk - - LET’S TALK - Taran­viir Kaur Coun­try Head, Im­pe­rial Serv­corp

Ru­pee fluc­tu­a­tion to in­crease do­mes­tic MICE

The MICE seg­ment seems very bullish and has ma­tured a lot in the last decade. The rate of such trips have in­creased tremen­dously glob­ally. 2013 was a mixed bag for the travel in­dus­try in In­dia, with the weak­en­ing of con­ver­sion rates to the US dol­lar and taxation is­sues. MICE move­ment will con­tinue to the US, Aus­tralia, Scot­land and South Africa. Abu Dhabi will be the new Mid­dle East des­ti­na­tion in 2014. These coun­tries have ex­cel­lent MICE prod­ucts and the ‘wow’ value never di­min­ishes. For In­dia, 2014 be­ing the year for the Gen­eral Elec­tions, we may wit­ness a slow­down in MICE travel, es­pe­cially in the first quar­ter of the year. How­ever, the Min­istry of Tourism has turned its at­ten­tion to it and we are ex­pect­ing move­ment in the third and fourth quar­ters. Al­ter­na­tively, de­mand for do­mes­tic MICE is ex­pected to in­crease due to ru­pee fluc­tu­a­tion, and com­pa­nies are look­ing for­ward to ex­plor­ing do­mes­tic des­ti­na­tions to make the most of their re­stricted bud­gets.

De­mand for do­mes­tic MICE is ex­pected to in­crease due to ru­pee fluc­tu­a­tion, and com­pa­nies are look­ing for­ward to ex­plor­ing do­mes­tic des­ti­na­tions to make the most of their

re­stricted bud­gets

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