MICE is a key seg­ment for ho­tel rev­enue

Micetalk - - LET’S TALK -

Sau­rabh Bharara

Di­rec­tor of Sales & Mar­ket­ing, Pull­man Gur­gaon Cen­tral Park

MICE trends are show­ing an up­ward curve. Pull­man Co-Meet­ing con­cept is the ideal meet­ings pro­gram for all busi­ness meet­ings & con­fer­ence needs. We are fo­cussing on both do­mes­tic and in­ter­na­tional clients (in­clud­ing leads via event man­age­ment plat­forms) that are evinc­ing in­ter­est in MICE. Go­ing for­ward MICE will be the key seg­ment of ho­tel rev­enue.

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