MICE is a key segment for hotel revenue

Saurabh Bharara

Director of Sales & Marketing, Pullman Gurgaon Central Park

MICE trends are showing an upward curve. Pullman Co-Meeting concept is the ideal meetings program for all business meetings & conference needs. We are focussing on both domestic and international clients (including leads via event management platforms) that are evincing interest in MICE. Going forward MICE will be the key segment of hotel revenue.