TALK LESS LIS­TEN MORE

Micetalk - - EXPERT TALK - For more de­tails con­tact: info@evan­gelic­train­ing.com

Talk less, lis­ten more. Don’t ask abruptly but en­quire can­didly about the client’s in­ter­est and you will get the clue

1 Build the right con­nect

While meet­ing with clients, talk about their prob­lems and not about your prod­uct or ser­vice. Talk less, lis­ten more. Don’t ask abruptly but en­quire can­didly about their in­ter­ests – things they like and don’t like -You will get the clue.

2 Fo­cus on Trust-Need-Value

Is what you are say­ing be­liev­able to the client? Will your client feel con­fi­dent us­ing your prod­uct or ser­vice? Will it ad­dress real is­sues con­sis­tently? Does it have real value for money as per­ceived by the client? If you miss any one of these as­pects you will lose the cus­tomer.

3 Be spe­cific about your USP

It should an­swer the ques­tion, “why should I do busi­ness with you when there are oth­ers?” Pre­empt all the ob­jec­tions and an­swer be­fore the client asks them while pre­sent­ing your pro­posal/ so­lu­tions that will help solve the prob­lem.

Give your client some­thing of real value they can use such as valu­able in­for­ma­tion, tips, steps to use, an e-book re­lated to their ar­eas of in­ter­est, etc.

4 Use proper medium

There are sev­eral chan­nels of com­mu­ni­ca­tion to reach your tar­get au­di­ence. Use as many as pos­si­ble. Don’t just rely on one or two mag­a­zines, emails or phone calls.

5 Cus­tomise your mes­sage

Your mes­sage needs to be cus­tomised ac­cord­ing to the pro­file of your client - hu­man be­ings try to act ra­tio­nally but when it comes to buy­ing they be­come very emo­tional. Try to use the emo­tional quo­tient in your mes­sage (ad­dress the ‘Why’).

6 In­vest to at­tract ideal client

The sharper you are in se­lect­ing your tar­get au­di­ence, the eas­ier it is to mar­ket/sell your prod­uct to them. If you want a pos­i­tive re­sponse from your clients, you first need to spend on them. Give them some­thing of real value they can use such as valu­able in­for­ma­tion, tips, steps to use, an e-book re­lated to their ar­eas of in­ter­est, etc.

7 Learn about money and fi­nance

Try to learn the dy­nam­ics of money and fi­nance. Re­mem­ber money is not real, it doesn’t ex­ist. It’s cur­rency that’s real. Spend a lot of time and money ac­quir­ing new knowl­edge.

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