White Paper on USA for MICE to be released

In order to provide a useful guide and tool for the travel trade on planning MICE trips to the US, Visit USA Committee (VUSACOM) India Chapter released the first-ever MICE USA White Paper at a seminar held at the U.S. Consulate General in Mumbai. The White Paper co-authored by Ashwini Kakkar, Founder President, VUSACOM India and Manoj Gursahani, President, VUSACOM India, focusses on ‘Why USA for MICE’, challenges faced (and solutions analysed) by travel agents in India in marketing the US as a cost-effective MICE destination to corporate entities, current market scenario, etc.