Growth in MICE to AUSTRALIA
Australia is another contender in the best MICE destination race and is using MICE to give a boost to its tourism sector and garner better revenues. In recent years, there has been a remarkable increase in visitor arrivals which is due, in part, to an inc
Kristian Nicholls, General Manager - Business Development, Business Events Sydney reveals the new plans for 2014 and says, “The new International Convention Centre (ICC) Sydney, due to open in late 2016, will be one of the jewels in the city’s transformation and will cement Sydney’s status as one of the world’s leading business event destinations. Set amongst hectares of parkland with links to the city’s innovation hubs and cultural precincts, it will feature Sydney’s largest ballroom catering for up to 2,000 people and a diverse array of flexible spaces, all within a five-minute walk to the city centre. The development will also include a new premium hotel with up to 650 rooms. And then there’s Barangaroo, an urban renewal project that is currently underway. This project will transform a former harbour-side container port into a vital $6 billion extension of the central business district.”