MICE events lead to overall state development

As per Saji Joseph, GM, Le Meridien Kochi, this is generally the leisure off-season period and any value addition given to the domestic customers will only encourage more visits and generate the visibility and viability of the destination. Talking about boosting Kerala as a MICE destination, he added, “This is important for Kerala as all these MICE events generate extension of holidays to all the destinations in the state and create an overall development for all stakeholders.”