Focussing on the domestic market

With budgets being downsized there is a switch to more economic venues within India. Rajiv Duggal, Senior VP - Tourism, Hospitality, SPVs, Lavasa Corporation Limited says, “The present market demands MICE agents to have quality knowledge of domestic MICE destinations, as the spends will be reduced overall for the next 12-14 month. We have to understand that domestic India can be as entertaining as an overseas trip. Innovation will be another key factor, like what can we do different that will give the customer a unique experience.”