Innovation is the key

Pankaj Malhotra, Director - Corporate Sales & Operations, Epic India Tours & Events comments, “The present scenario for MICE agencies is that client wants to excel the WOW factor each year in same budget parameters. So, definitely a volatile market, shedding more investment on MICE, and passing the co-ownership to the trusted MICE agency by enrolling them from the start of conceptualisation of any campaign would prove to be prosperous. Clients would continue to have new, different and more demanding needs which help us in challenging the MICE segment conceptualisation leading to innovation in each campaign.” As corporates invest more for human resources, the meetings and conferences have become a delegatecentric experience. With the changing needs, it is extremely important for the MICE organisers to understand the exact requirements and expectations of the clients and then act accordingly. There is a need to identify the specific ideas based on client inputs to make the events successful. The meeting planners need to tap technological advancements effectively to deliver unique delegate experiences and meet the fast changing expectations of the clients.