tech advancements
Various web-based applications help planners and suppliers to communicate electronically on the same page and be in-sync for the entire event. Event marketers will have the ability to market inexpensively to targeted audiences using audio/video blogs (online journals) and RSS (Really Simple Syndication) newsfeeds. Presenters can submit proposals to a website where attendees can comment, ask questions, pan the speaker from previous presentations, and more. The online booking for various services such as hotels, transfers, etc. has also helped the MICE organisers in a big way. In the future too, technology will continue to play a vital role in the MICE industry.