Association Apps

Event Apps have been in the business events industry for quite a few years now and event planners now have easy access to full featured communication and engagement tools.

Mobile apps are a part of every conceivable business today, irrespective of their size or services they offer. Apps are the best way to keep your customers engaged with your product - they act like gentle reminders to pull them back to your product of service, while also generating new customers in the process. However, are mobile apps really necessary for each and every business? Do you particularly need one to promote your brand or business?

Listed below are the aspects you need to think of, before developing an app for your business: Your Target Audience Your Budget Your App Content Cross-Platform Formatting Cost Vs. Profit Research has shown that association members would like to receive and have access to association information on their mobile devices. They want access to this information 24/7 and mobile devices represent the perfect vehicle for delivering this information. I believe that all associations and their members will benefit from the development of their very own member engagement tool.

One of the apps for associations in MemberDirect, developed by Core-Apps LLC. MemberDirect has been developed specifically for associations and contains information such as a list of members to contact, a calendar of events, buyer guides, marketing research, industry documents, etc.

For associations who use Core-Apps FollowMe or EventLink event applications, MemberDirect will also connect seamlessly to each association event, providing users with a convenient way to access their content any time they choose. And, for users who only require access to the event app, FollowMe or EventLink are also available to download and use with just the event content in a mobile app.

Apps are the best way to keep your customers engaged with your product - they act like gentle reminders to your customers and also help generate new customers

One source for information on-the-go

The app gives members all of the association’s information in one easy-to-use app. With a member directory listing, calendar of events, news feed, social media integration, push alerts, custom tools.

Always a custom solution

From the app image, to in-app icons and colours, the app can be customised to suit the user’s needs and styles. Plus, with the next-generation architecture the app has been designed with, most changes to the app can be done on the fly without users having to download an update to the app.

Valuable feedback when you need it

Statistics are embedded in the app to allow association staff to discover what kinds of users are using the app and how they use it. Staff can view statistics summaries through a custom admin portal, as well as through their app store accounts.

It is my belief that MemberDirect or related tools will become an essential tool for associations to communicate, promote, and publish their information for the mobile user. So when people ask me, ‘Does every organisation (Association) need an app’. My response is yes. A mobile communication and engagement tool, carefully planned, developed and deployed will be a valuable asset to any association and its stakeholders.