Korean Association ties up with TCEB
The Association of Korean Exhibition Industry (AKEI) has signed a MoU with Thailand Convention and Exhibition Bureau (TCEB), which will provide indepth information on the effort to drive the partnership within the exhibition industry between Thailand and Korea. With the MoU, both AKEI and TCEB will support each other in fostering success of the exhibition industry to cooperate in marketing and promotion, exchange information and data and develop new business. Promoting the healthy growth of the exhibition industry in both countries will be realised through several specific areas of collaboration. The first is achieving a mutual increase in exhibitors from Thailand to Korea, and viceversa. Additionally, both parties will investigate a win-win strategy of bartering pavilions at major exhibitions in Thailand and Korea. The third area is establishing an exchange program for exhibition centers, while the fourth area is conducting matchmaking between Thai and Korean exhibition organisers, encouraging mutually-profitable joint ventures.