Korean As­so­ci­a­tion ties up with TCEB

Micetalk - - FACTS -

The As­so­ci­a­tion of Korean Ex­hi­bi­tion In­dus­try (AKEI) has signed a MoU with Thai­land Con­ven­tion and Ex­hi­bi­tion Bureau (TCEB), which will pro­vide in­depth in­for­ma­tion on the ef­fort to drive the part­ner­ship within the ex­hi­bi­tion in­dus­try be­tween Thai­land and Korea. With the MoU, both AKEI and TCEB will sup­port each other in fos­ter­ing suc­cess of the ex­hi­bi­tion in­dus­try to co­op­er­ate in mar­ket­ing and pro­mo­tion, ex­change in­for­ma­tion and data and de­velop new busi­ness. Pro­mot­ing the healthy growth of the ex­hi­bi­tion in­dus­try in both coun­tries will be re­alised through sev­eral spe­cific ar­eas of col­lab­o­ra­tion. The first is achiev­ing a mu­tual in­crease in ex­hibitors from Thai­land to Korea, and vicev­ersa. Ad­di­tion­ally, both par­ties will in­ves­ti­gate a win-win strat­egy of bar­ter­ing pavil­ions at ma­jor ex­hi­bi­tions in Thai­land and Korea. The third area is es­tab­lish­ing an ex­change pro­gram for ex­hi­bi­tion cen­ters, while the fourth area is con­duct­ing match­mak­ing be­tween Thai and Korean ex­hi­bi­tion or­gan­is­ers, en­cour­ag­ing mu­tu­ally-prof­itable joint ven­tures.

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