Micetalk - - COVER STORY -

There’s a keen in­ter­est from the cor­po­rates to do things that mat­ters. They don’t just want to see South Africa, but meet the coun­try and do var­ied ex­pe­ri­ences that are dif­fer­ent. Se­nior groups have been wit­nessed re­duced to tears af­ter ex­pe­ri­enc­ing a vet­eri­nary sa­fari, and were so hum­bled that they could make a dif­fer­ence. Some groups vol­un­teer to work with lit­tle African pen­guins - and be­fore they go back home, adopt some in the name of their com­pany, their friends and their grand­par­ents. Adding these el­e­ments of vol­un­tourism to MICE pro­grammes do not nec­es­sar­ily change people, but it does change their pri­or­i­ties. It al­lows them to re­con­nect with the earth. Like some­one put it: You don’t de­serve what you don’t re­spect.

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